La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos

Ingrid Mariuxi Avilés Jiménez and Fabrizio Freire- Morán
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Ingrid Mariuxi Avilés Jiménez: Carrera de Ingeniería Industrial. Universidad Politécnica Salesiana. Ecuador.
Fabrizio Freire- Morán: Carrera de Ingeniería Industrial. Universidad Politécnica Salesiana. Ecuador.

Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, 2023, issue 21, No 3, 14 pages

Abstract: The purpose of this research is to determine the impact that value creation has on the behavior of electrical panels consumers . The perspective of this work focuses on the shared value principle. This study is correlational with a quantitative approach. The results indicate a Pearson correlation coefficient of 0.490 with a p value of 0.008

Keywords: quality service; consumer behavior; value creation. (search for similar items in EconPapers)
JEL-codes: D46 D91 M31 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:lap:recadm:170

DOI: 10.24215/23143738e111

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