Estilo de comportamiento del consumidor turístico bajo condiciones pandémicas del covid-19 en Ecuador

Frank Angel Lemoine Quintero, Gregoria Jesús Ureta Reina and Norma Rafaela Hernández Rodríguez
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Frank Angel Lemoine Quintero: Facultad de ciencias Administrativas, Extensión Bahía, Universidad Laica Eloy Alfaro de Manabí, Ecuador
Gregoria Jesús Ureta Reina: Facultad de ciencias Administrativas, Extensión Bahía, Universidad Laica Eloy Alfaro de Manabí, Ecuador
Norma Rafaela Hernández Rodríguez: Facultad de Ciencias Económicas y Empresariales de la Universidad de Oriente, Cuba

Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, 2024, issue 23, No 7, 17 pages

Abstract: The research allowed us to analyze the style of behavior of the tourist consumer in times of pandemic in Ecuador. The study had a qualitative and quantitative research in order to achieve results according to the problem stated. The descriptive analytical method allowed the interpretation of the results of Honey-Alonso questionnaire of Learning Styles considering the time that clients stay overnight at the destination. Non-probabilistic Intentional random sampling was used, selecting a sample of 57 people that 41.7% claimed to attend the carnival holiday to rest, for recreation or vacation, where 52.1% knew about the destination through the internet. It shows that, under the conditions caused by the COVID-19, technological media played a leading place. Information cross was made through the analysis of a survey which results were processed by SPSS v. 21. It evidenced a reliability of 0.98 verified with Cronbach’s alpha, contributing significantly to the inquiry. A competitive comparative study with closer destinations was carried out as to determine its position and to define the strategies to be proposed. It is considered that the application of advertising strategies is vital to place the destination at a solid position, boost its economy to achieve better market segments at the local, national, and international level.

Keywords: consumer; emotion; behavioral styles; tourism (search for similar items in EconPapers)
JEL-codes: D11 L83 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:lap:recadm:190

DOI: 10.24215/23143738e135

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