El enfoque de la creatividad en las organizaciones para responder a la pregunta “¿Es creativa la IA?”

Eduardo Salvador Kastika
Additional contact information
Eduardo Salvador Kastika: Universidad de Buenos Aires, Argentina

Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, 2025, issue 26, No 10, 14 pages

Abstract: This article analyzes creativity from an organizational perspective, using the conceptual model of the 4 P’s (person, process, product, and context) to explore whether artificial intelligence can be considered creative. Based on a theoretical review and practical examples, the paper identifies the conditions under which contributions generated by AI meet creativity criteria, highlighting both similarities and essential differences compared to human creativity. The analysis emphasizes human aspects such as emotional sensitivity, intrinsic motivation, and the ability to reinterpret uncertain situations, characteristics that remain absent in algorithmic systems. The study concludes by proposing a clear and useful framework for organizations to manage creativity, identifying areas where AI can complement, but not replace, human creativity.

Keywords: artificial intelligence; human creativity; innovation; 4 P’s model; organizational creativity; organizational management (search for similar items in EconPapers)
JEL-codes: D83 M10 M15 M19 O31 O32 (search for similar items in EconPapers)
Date: 2025
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://revistas.unlp.edu.ar/CADM/article/view/19002 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lap:recadm:223

DOI: 10.24215/23143738e163

Access Statistics for this article

More articles in Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata from Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata Contact information at EDIRC.
Bibliographic data for series maintained by Ana Clara Calabria ().