Los Millenials y las redes sociales. Estudio del comportamiento, ideología, personalidad y estilos de vida de los estudiantes de Ciencias Economicas de la UNLP a través del análisis Cluster

Fernando Rogelio Simonato and Mario A. Mori
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Fernando Rogelio Simonato: Facultad de Ciencias Económicas. Universidad Nacional de La Plata. Argentina.
Mario A. Mori: Facultad de Ciencias Económicas. Universidad Nacional de La Plata. Argentina.

Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, 2015, issue 5, No 2, 3-28

Abstract: This paper discusses research conducted generation “Y” attending the various races of the Faculty of Economics at the UNLP. The behavior and interaction of this generation of students in the Social Networks is analyzed. Socioeconomic characteristics are described, economic, social, political and cultural ideology of students. Model of consumer personality of Gen Y through a confirmatory factor analysis of several variables subject to study is presented. It is then determined by the Cluster segments that best describes the modern view of consumption that this generation has finally describe them through their life styles and value analysis.

Keywords: Millenials; Clusters; Students of Business Administration; Personality; Social Media; Life Style Values. (search for similar items in EconPapers)
JEL-codes: J53 M54 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:lap:recadm:31

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