Competitive Intelligence Practices And Their Effect on Profitability of Firms In The Kenyan Banking Industry

John Karanja Ngugi, Prof. R.W. Gakure and Hilda Mugo
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John Karanja Ngugi: LECTURER,JOMOKENYATTA UNIVERSITY OF SCIENCE AND AGRICULTURE,P.O BOX 62000- 002000 CITY SQUARE
Prof. R.W. Gakure: LECTURER SCHOOL OF HUMAN RESOURCE DEVELOPMENT,JOMOKENYATTA UNIVERSITY OF SCIENCE AND AGRICULTURE,P.O BOX 62000- 002000 CITY SQUARE
Hilda Mugo: DIRECTOR OF OPERATION EQUITY BANK,KENYA

International Journal of Business and Social Research, 2012, vol. 2, issue 3, 11-18

Abstract: The rapidly changing business climate created by advances in technologies, economic and social changes as well as fast-shortening product life cycles, which lead to hyper-competition, demands that firms embrace competitive intelligence as a strategy. This study sought to fill the existing knowledge gap by carrying out an investigation of competitive intelligence practices for greater profitability in the commercial banking industry in Kenya. The management staffs who directly deal with the day to day management of the banks were selected to collect primary data. The study concludes that adoption of competitive intelligence practices affect the profitability of the banking sector.

Keywords: Competition; intelligence; profit; strategy; alliance; product; market; technology (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:lrc:larijb:v:2:y:2012:i:3:p:11-18

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