Analysis of Regional Imbalance of E-commerce in China

Wenjing Cai, Wei Song and ShuLiang Zhao
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Wenjing Cai: School of Public Affairs, University of Science and Technology of China,No. 96, Jinzhai Road, 230026 Hefei, China
Wei Song: School of Public Affairs, University of Science and Technology of China,No. 96, Jinzhai Road, 230026 Hefei, China
ShuLiang Zhao: School of Public Affairs, University of Science and Technology of China,No. 96, Jinzhai Road, 230026 Hefei, China

International Journal of Business and Social Research, 2012, vol. 2, issue 4, 322-336

Abstract: With the rapid development of knowledge economy in the 21st century, e-commerce is undoubtedly a more popular topic, with high efficiency and low cost in all areas. However, regional imbalance of e-commerce is a new problem in China. In this paper, we present an explanation from eight perspectives to analyze the causes of this phenomenon: economic level, Internet penetration, government policy, credit system, logistics, enterprise participation, talent, and customers’ attitude. Based on analysis of the reasons for the regional imbalance of e-commerce, this paper puts forth suggestions for future developing e-commerce in the three different areas.

Keywords: e-commerce; regional imbalance; China (search for similar items in EconPapers)
Date: 2012
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