Economics at your fingertips  


Dr. N.O Dibia and Onwuchekwa J.c
Additional contact information
Dr. N.O Dibia: University of Szent István, Department of Management and Business Administration
Onwuchekwa J.c: Lecturer, Department of Accounting, Rhema University, Aba, Abia State, Nigeria.

International Journal of Business and Social Research, 2013, vol. 3, issue 9, 8-16

Abstract: The role of health and environmental consciousness in consumers lifestyle is often explored in the US and Europe. The study mainly targets one element of this topic: consumers’ priorities in foodstuff markets, while exploring trends with respect to health and environmental consciousness. I conducted a nationwide primary research in Hungary in March 2012, the main results of which are published in this study. The goal was to assertain the place and role of these elements in our foodstuff consumption. In my research the main question being: How self-restrictive and self-conscious are we when purchasing and consuming foodstuff? with every foodstuff purchase we make decisions about our environment, which indirectly has an effect on the producers, manufacturers and dealers. I will briefly review the foodstuff consumers segments in Hungary, which first have been identified using factor analysis followed by cluster analysis. I have identified the following consumer groups based on health consciousness: Conscious majority, Conscious by commitment, Economist “housewife†, Youthfully eclectic and Passives.

Keywords: consumer habit; health consciousness; environmental consciousness; environmental protection; cluster analysis; LOHAS group (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in International Journal of Business and Social Research from LAR Center Press
Bibliographic data for series maintained by Al Hossain ().

Page updated 2021-09-18
Handle: RePEc:lrc:larijb:v:3:y:2013:i:9:p:8-16