Electoral Mobilization for European Parliament Elections – a Portuguese Quasi-Experimental Plan for the 2004/2009 Elections

Jorge De Sá
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Jorge De Sá: Political and Social Sciences Superior Institute (Instituto Superior de Ciências Sociais e Políticas), Lisbon University, Portugal

International Journal of Business and Social Research, 2014, vol. 4, issue 2, 81-99

Abstract: The European Parliament (EP) elections have registered high rates of abstention and Portugal is no different from all the other EU countries.From a relational marketing paradigm, we have tried to define the concept of local proximity-based political communication, the grounds for a research program based on a quasi-experimental plan aimed at verifying a set of assumptions on the effects of local proximity-based political communication on the mobilization of Portuguese voters for the EP elections of 2004 and 2009. The results are clear: the proximity-based political communication generated significant electoral mobilization in those two elections.

Keywords: Relational Political Marketing; Proximity-based Political Communication (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:lrc:larijb:v:4:y:2014:i:2:p:81-99

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