Customer Relationship Management Activities and Operational Performance in Taiwan Engineering Consultant Companies

Yi-Chan Chung ()
Additional contact information
Yi-Chan Chung: Department of Business Administration, Yuanpei University of Medical Technology, Taiwan,

International Journal of Business and Social Research, 2015, vol. 5, issue 10, 22-32

Abstract: This study uses the engineering consultant company as the research subject to discuss effect of the market orientation and the information technology involvement on the customer relationship management activities execution degree, as well as the correlation between the customer relationship management activities execution degree and the operating performance. The research results show: the higher degree of customer relationship management activities execution has a significant and positive effect on the operational performance; execution of the market orientation helps to carry out the customer relationship management activities; the higher degree of the information technology involvement has a significant and positive effect on the degree of the customer relationship management activities execution. The engineering consultant company can adopt the market orientation strategy as well as strengthen the degree of the information technology involvement to promote the operational performance by carrying out the customer relationship management activities.

Keywords: Customer relationship management; market orientation; operational performance. (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://thejournalofbusiness.org/index.php/site/article/view/871/561 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lrc:larijb:v:5:y:2015:i:10:p:22-32

Access Statistics for this article

More articles in International Journal of Business and Social Research from LAR Center Press
Bibliographic data for series maintained by Al Hossain ().