Strategic Corporate Social Responsibility through Redefining the Firm’s Value Chain

B.A. Nuresh Eranda () and Nalin Abeysekera ()
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B.A. Nuresh Eranda: Department of Marketing Management, Faculty of Management, University of Peradeniya, Sri Lanka,
Nalin Abeysekera: Department of Management Studies, The Open University of Sri Lanka, Sri Lanka,

International Journal of Business and Social Research, 2015, vol. 5, issue 6, 23-32

Abstract: Strategic corporate social responsibility (CSR) is the mechanism to reconnect the society and business which are interdependent entities. Thus, this paper examines how CSR can integrate with the strategy of the organization. The study adopts a qualitative embedded single-case design and the case study is referring to an out-grower program in one of the leading export oriented condiments manufacturers in Sri Lanka. As per the findings, organization requires to redefine their value chain activities in integrating CSR into the strategy. Moreover, organization needs to consider social issues as strategic issues and has to identify the social issues which can directly link with the core operations of the business. The benefits of strategic CSR are much more appealing and beneficial for the stakeholders and those initiatives provide solutions for social issues at the local level in the presence of relevant stakeholders’ support.

Keywords: Social issues; Sri Lanka; strategic corporate social responsibility; value chain. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:lrc:larijb:v:5:y:2015:i:6:p:23-32

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