Influence of Shelf Space Arrangement on Buying Behavior

Md. FarhanFaruqui () and Fabliha Tasnim Hride
Additional contact information
Md. FarhanFaruqui: Assistant professor, East West University, Bangladesh.
Fabliha Tasnim Hride: BBA Graduate, East West University, Bangladesh.

International Journal of Business and Social Research, 2019, vol. 9, issue 3, 52-60

Abstract: Background and purpose:In the retail industry shelf space competition are common phenomena from many decades. Shelves are organized very attractively with many offers and variety of option choices. The purpose of the study to analyze shelf space influence on consumer buying behavior in the retail store.Methods:171 samples were taken by using multi-stage cluster sampling and systematic random sampling from Bangladesh. Three independent variables; shelf display, shelf position and product assortment were used to measure consumer buying behavior. Regression analysis, ANOVA, Tukey HSD, K-means clustering were used to analyze data. Findings:All the variables, shelf display, shelf position and product assortment, influence buying behavior significantly. Respondents can be divided into three cluster group in terms of their buying behavior. Conclusion:Retailers have to provide more emphasis on shelf arrangement because consumers are highly influenced by shelf decoration, layout, and style.

Keywords: Shelf space; retail store; shelf display; shelf position and product assortment; buying behavior. (search for similar items in EconPapers)
JEL-codes: M10 M30 M31 M37 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://thejournalofbusiness.org/index.php/site/article/view/1173/712 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lrc:larijb:v:9:y:2019:i:3:p:52-60

Access Statistics for this article

More articles in International Journal of Business and Social Research from LAR Center Press
Bibliographic data for series maintained by Al Hossain ().