Sustainability Management in Sports: The Effects of the Pandemic Crisis and Future Perspectives

Mohammad Jaradat () and Teodora Odett Breaz ()
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Mohammad Jaradat: “Valahia†University of Targoviste, Romania
Teodora Odett Breaz: “Lucian Blaga†University of Sibiu

Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Economice si Administrative/ Logos Universality Mentality Education Novelty - Section: Economical and Administrative Sciences, 2020, vol. 5, issue 1, 19-29

Abstract: In the current context generated by the pandemic crisis, even the most profitable of professional sports have suffered huge losses. The very future existence of professional sport is threatened from a financial point of view, and after the end of the pandemic crisis there will certainly be voices that will call into question the profitability, if not the whole sustainability of professional sports. That is why managers need to rethink the importance of sports and the presentation of the positive effects it can have, so as to increase the interest and involvement of all stakeholders. This article is designed to support managers so as they can emphasize the importance of sports in the new global context from the perspective of sustainability.

Keywords: pandemic crisis; sports ecosystem; sustainability of professional sports; sports stakeholders (search for similar items in EconPapers)
JEL-codes: M1 M2 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev14e:v:5:y:2020:i:1:p:19-29

DOI: 10.18662/lumeneas/5.1/18

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