The Effects of Mass-Media on Social Behavior, Emotions and Cognitions

Antonio Sandu () and Polixenia Nistor ()
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Antonio Sandu: Professor PhD., Stefan cel Mare University of Suceava; LUMEN Research Center in Social and Humanistic Sciences, Iasi, Romania
Polixenia Nistor: Asist. Univ. PhD, Faculty of Orthodox Theology, Alexandru Ioan Cuza University of Iasi, Romania

Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Politice si Studii Europene/ Logos Universality Mentality Education Novelty - Section: Political Sciences and European Studies, 2020, vol. 6, issue 2, 32-37

Abstract: Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.

Keywords: mass-media; social behavior; emotions; cognitions; mass communication (search for similar items in EconPapers)
JEL-codes: N1 O1 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev15p:v:6:y:2020:i:2:p:32-37

DOI: 10.18662/lumenpses/6.2/21

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