Values and Behaviours in Romanian Commercials

Elena-Maria Emandi ()
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Elena-Maria Emandi: PhD Lecturer, “ªtefan cel Mare” University of Suceava, Romania

Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Sociale/ Logos Universality Mentality Education Novelty - Section: Social Sciences, 2014, vol. 1, 57-67

Abstract: The impact of commercials on potential consumers is due to the complexity of the codes used. We can therefore detect a message transmitted through various signs (word, sound, visual image), visual communication containing the three types of signs as they were designated by Charles Sanders Pierce. The aim of our work is to highlight through semio-stylistic analysis values and behaviours appearing in Romanian commercials.

Keywords: Commercial; Message; Signs; Values; Behaviours; Semio-stylistic analysis. (search for similar items in EconPapers)
JEL-codes: A23 Y80 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev17s:v:1:y:2014:i::p:57-67

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