Ideology of Origin Effect – a Conversion of the Country of Origin Effect

Madalina Manolache ()
Additional contact information
Madalina Manolache: PhD, “Vasile Alecsandri” University of Bacau, Romania

Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Sociale/ Logos Universality Mentality Education Novelty - Section: Social Sciences, 2015, vol. 4, issue 1, 15-21

Abstract: This paper is a follow-up of the first paper presented at Lumen 2014 conference on conversions entailed by the Europeanization concept in relation to the local adaptation versus standardization dilemma. It is our intention in this paper to focus on the ideology of origin effect, which resulted from the conceptual conversion of the country of origin effect from classical marketing. The conversion was part of our research dissertation on cognitive mapping of consonant and/or dissonant communicative contexts. We consider that this effect can be applied to the individual communicator, as the sender in an ideological communication process, by a complex recipient, such as the citizen(s) or the final beneficiaries of a policy, be they communities or individuals. The effect deals with ideas, beliefs, knowledge, judgements, emotions, social representations and conceptual networks, all deriving from what defines an ideology (Van Dijk, 2005). Being sharable, ideologies expose the social opinions of a group, which in turn cluster in a more familiar marketing notion, namely an attitude. Ideology can also be considered as a self-sufficient schemata of interpretation for the Us vs. Them representation as social groups.

Keywords: clusters of representation; ideology of origin; country of origin; ideology; judgements; social representation(s) (search for similar items in EconPapers)
JEL-codes: A23 Y80 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://lumenjournals.com/social-sciences/wp-conten ... cial_2015_15to21.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lum:rev17s:v:4:y:2015:i:1:p:15-21

DOI: 10.18662/lumenss.2015.0401.01

Access Statistics for this article

More articles in Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Sociale/ Logos Universality Mentality Education Novelty - Section: Social Sciences from Editura Lumen, Department of Economics
Bibliographic data for series maintained by Antonio Sandu ().