The Corporate Social Responsibility System Practiced by Romanian Companies

Catalina Sitnikov (), Anca Bandoi (), Ionela Staneci (Drinceanu) (), Costinel Cristian Militaru (), Mariana Paraschiva Olaru (Staicu) () and Ionut Riza ()
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Catalina Sitnikov: Prof. Ph.D, University of Craiova, Faculty of Economics and Business Administration, Craiova, Romania
Anca Bandoi: Assoc. Prof. Ph.D, University of Craiova, Faculty of Economics and Business Administration, Craiova, Romania
Ionela Staneci (Drinceanu): Ph.D Student, University of Craiova, Faculty of Economics and Business Administration, Craiova, Romania
Costinel Cristian Militaru: Ph.D Student, University of Craiova, Faculty of Economics and Business Administration, Craiova, Romania
Mariana Paraschiva Olaru (Staicu): Ph.D Student, Craiova, University of Craiova, Faculty of Economics and Business Administration, Romania
Ionut Riza: Ph.D, University of Craiova, Faculty of Economics and Business Administration, Craiova, Romania

Postmodern Openings, 2021, vol. 12, issue 1Sup1, 113-135

Abstract: Recent research has shown that the corporate social responsibility system has a positive impact on consumer behavior regarding products or services that promote social responsibility. Thus, it can be stated that customer loyalty to a particular company derives not only from commercial benefits but also from the components of corporate social responsibilities practiced by the company. The vast majority of company managers in Romania do not understand what it means to be a socially responsible company, which is why they do not even agree with most of the definitions given to corporate social responsibility; secondly, when asked to explain what social responsibility means, they are not able to make logical arguments; I argue that the involvement of companies in social responsibility activities has a purely economic motivation and that it is related to the size of the company, rather large companies integrating the implementation of CSR activities in its vision. From a marketing perspective, corporate social responsibility has proven its ability to generate many benefits for companies, implementing and communicating specific policies and actions in this regard with the potential to improve satisfaction and loyalty, both among customers and of employees. The main objective of the article is to analyze the way in which consumers in Romania perceive the corporate social responsibility system of companies.

Keywords: economic responsibility; legislative responsibility; ethical responsibility; philanthropic responsibility (search for similar items in EconPapers)
JEL-codes: H0 I2 O0 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:12:y:2021:i:1sup1:p:113-135

DOI: 10.18662/po/12.1Sup1/274

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