The Conceptual Framework of Postmodern Gender-Labelled Periodicals in Ukraine

Myroslava Chornodon (), Khrystyna Verbytska (), Zoriana Haladzhun (), Bozhena Ivanytska () and Valentyna Mudrokha ()
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Myroslava Chornodon: Vasyl Stus Donetsk National University, Vinnytsia, Ukraine
Khrystyna Verbytska: Lviv State University of Internal Affairs, Lviv, Ukraine
Zoriana Haladzhun: Lviv Polytechnic National University, Lviv, Ukraine
Bozhena Ivanytska: Lviv Polytechnic National University, Lviv, Ukraine
Valentyna Mudrokha: Vasyl Stefanyk National Scientific Library of Ukraine in Lviv, Lviv, Ukraine

Postmodern Openings, 2021, vol. 12, issue 1Sup1, 149-163

Abstract: The article reveals the features of the contemporary periodicals conceptual sphere for women and men (based on examples from magazines of all-Ukrainian and regional purposes. The study made it possible to determine which interpretations of the concepts of "woman" and "man" can be found on the pages of modern gender-labeled periodicals, and thus analyze in detail the gender conceptual sphere through the prism of the specific characteristics of the concepts. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. In general, the analysis of the concept-maximums and concept-minimums of gender and their characteristics is carried out in the context of gender stereotypes that have been formed and function in the society, systematizing the actual presentations.

Keywords: gender; concept; conceptual sphere; content analysis; paradigm (search for similar items in EconPapers)
JEL-codes: H0 I2 O0 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:12:y:2021:i:1sup1:p:149-163

DOI: 10.18662/po/12.1Sup1/276

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