Environmental Concerns and the Role Played by Civic Moral Disengagement and Time Perspective: a Pilot Experimental Study

Alexandra Maftei () and Andrei-Corneliu Holman ()
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Alexandra Maftei: "Alexandru Ioan Cuza" University, Faculty of Psychology and Educational Sciences, Iasi, Romania
Andrei-Corneliu Holman: "Alexandru Ioan Cuza" University, Faculty of Psychology and Educational Sciences, Iasi, Romani

Postmodern Openings, 2021, vol. 12, issue 1Sup1, 54-70

Abstract: In the present exploratory study, our primary aim was to explore whether knowledge about the fast-fashion industry's harmful effects would significantly impact participants' shopping intentions (i.e., eco or fast-fashion items products). Using an experimental approach, we created a virtual clothing shop and allowed participants to win, through a raffle, the contents of their shopping carts. Participants in the experimental group watched a video about the adverse environmental consequences of the fast-fashion industry. In contrast, in the control group, we used a neutral video describing various technical marketing strategies. In the experimental condition, participants chose more eco-friendly products) compared to the control. However, there were no significant differences between the two groups in terms of fast-fashion consumption behaviors, i.e., the choices of buying fast-fashion items. We also found several significant associations between participants' general concern for the environment, consideration of future consequences, civic moral disengagement, and consumption behaviors (buying eco or fast-fashion items following the experimental procedure). Results are discussed concerning their practical implications for sustainable citizenship participation and sustainable education.

Keywords: fast-fashion; environmental concern; time perspective; moral disengagement (search for similar items in EconPapers)
JEL-codes: H0 I2 O0 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:12:y:2021:i:1sup1:p:54-70

DOI: 10.18662/po/12.1Sup1/271

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