The Impact of Innovative Development on the Competitiveness of Enterprises

Nataliia Hurzhyi (), Tetiana Mishustina (), Tetiana Kulinich (), Iryna Dashko (), Larysa Harmider () and Iryna Taranenko ()
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Nataliia Hurzhyi: Zaporizhzhia National University, Zaporizhzhia, Ukraine, https://orcid.org/0000-0002-4955-9548
Tetiana Mishustina: Alfred Nobel University, Dnipro, Ukraine, https://orcid.org/0000-0003-1295-3303
Tetiana Kulinich: Lviv Polytechnic National University, Lviv, Ukraine, http://orcid.org/0000-0003-0110-7080
Iryna Dashko: Zaporizhzhia National University, Zaporizhzhia, Ukraine, http://orcid.org/0000-0001-5784-4237
Larysa Harmider: SHEI Ukrainian State University of Chemical Technology, Dnipro, Ukraine, https://orcid.org/0000-0001-7837-2734
Iryna Taranenko: Alfred Nobel University, Dnipro, Ukraine, https://orcid.org/0000-0002-2697-786X

Postmodern Openings, 2021, vol. 12, issue 4, 141-152

Abstract: This article examines the impact of innovative development on the competitiveness of enterprises. The current trend of globalization and the spread of innovation has a comprehensive effect on the economic environment. Businesses that are the driving force of the economy must take into account the current conditions of post-industrial society to maintain their position in the market. With the openness of the domestic market, enterprises operate in terms of inclusion in a single economic, information and communication space, which leads to increased competition and the need to ensure adequate to the new reality of approaches to the activities of enterprises. The factors of competitiveness of enterprises that will ensure high efficiency of their work, competitiveness, stable market position and the possibility of development in accordance with the objectives are analyzed. In a competitive environment, stable positions are occupied by enterprises that are able to form a balanced development program, effectively maneuvering the internal factors of competitiveness and adapting to the conditions of external factors. It is noted that innovative development affects both external and internal factors of competitiveness. External factors of competitiveness under the influence of innovative development tend to improve the conditions for entrepreneurs. The application of innovation to the internal factors of innovation competitiveness is an important element of competitive strength.

Keywords: globalization of society; post-industrial society; competitiveness of enterprises; factors of competitiveness of enterprises; external factors; internal factors (search for similar items in EconPapers)
JEL-codes: I12 I2 O0 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:12:y:2021:i:4:p:141-152

DOI: 10.18662/po/12.4/365

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