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Fair Competition for Business in the Field of Information and Communication Technologies in the Era of "Postcontemporary Society" Economy

Tetiana Mishustina (), Alla Kravchenko (), Oleksandr Poprotskyy (), Tetiana Myhovych (), Liudmyla Artemchuk () and Oksana Vasylenko ()
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Tetiana Mishustina: Alfred Nobel University
Alla Kravchenko: National Pedagogical Dragomanov University
Oleksandr Poprotskyy: Hryhorii Skovoroda University in Pereiaslav
Tetiana Myhovych: Vasyl Stefanyk Precarpathian National University
Liudmyla Artemchuk: National University of Life and Environmental Sciences of Ukraine
Oksana Vasylenko: Anhalt University of Applied Sciences

Postmodern Openings, 2022, vol. 13, issue 2, 321-333

Abstract: This article examines the fairness of business competition in the field of information and communication technologies. In the era of "postcontemporary society" economy, the dominant factor of development is the use of information. The share of business in the field of information and communication technologies in the economy is constantly growing. For businesses, its integration into the Internet, which has become an important market for the sale and promotion of goods and services, is becoming increasingly important. Various digital innovations, social networks, mobile applications, information and communication technologies have become commonplace in today's society, which affects the need to study their impact on business. Technology transfer is the basis of innovative activities of small businesses and a means of their sustainable development, a guarantee of profit and social impact. It is noted that in order to win in the competition, personal brand and trademarks, strategic management and balanced business plans are of special importance. A characteristic feature of leading high-tech companies is the use of digital platforms through which they provide their services. Digital platforms are used for interaction in social networks, use of search and payment systems, exchange of information materials. The need for high start-up costs leads to the difficulty of entering this market and the concentration of large amounts of data in the hands of a small number of players, which carries the threat of monopolization in the market of digital platforms.

Keywords: Globalization; informatization; information and communication technologies; digital platforms; competition (search for similar items in EconPapers)
JEL-codes: I12 I2 O0 (search for similar items in EconPapers)
Date: 2022
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DOI: 10.18662/po/13.2/456

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