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Enterpreneship Transformation in the Context of the Digitization of Business Processes

Lyubov Lytvyn (), Anatoliy Hryhoruk (), Liudmyla Verbivska (), Oleksandr Poprotskyy (), Tetiana Medynska () and Oksana Pelekh ()
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Lyubov Lytvyn: Ternopil Volodymyr Hnatiuk National Pedagogical University
Anatoliy Hryhoruk: Ternopil Volodymyr Hnatiuk National Pedagogical University
Liudmyla Verbivska: Chernivtsi National University
Oleksandr Poprotskyy: Hryhorii Skovoroda University in Pereiaslav
Tetiana Medynska: Rivne State University of Humanities
Oksana Pelekh: Rivne State University of Humanities

Postmodern Openings, 2022, vol. 13, issue 2, 396-408

Abstract: This article examines the transformation of enterprises activity in terms of digitalization of business processes. The rapid and global spread of information and communication technologies contributes to the development of the digital economy and causes changes in the economic environment, which leads to the transformation of business activities, methods of transactions and the level of connections between economic entities. Globalization and digitalization of the economy transform the key characteristics and objectives of enterprises, the directions of their development and business management processes. Technological innovations create benefits that affect the economic system as a whole and its individual components. At the same time, the introduction of innovations is carried out in conditions of uncertainty and is associated with a high degree of risk that affects the economic security of enterprises. In the new conditions of information economy development, the competitive struggle of enterprises is intensifying, the models of enterprise management are changing, and the level of digitalization of business processes is growing. The digital age is changing the approach to doing business. The use of information technology such as marketing management systems, sales and service, telephony and messengers, document management and personnel management systems, accounting systems and other applications transform the activities of enterprises. In the process of enterprise modernization, information becomes a new factor of production, which gradually replaces other factors of production. Тechnology continues to be the largest sector in terms of market capitalization. Effective implementation of innovations, digitalization of business processes allows companies to increase their productivity, achieve the required level of competitiveness and take a stable position in the markets.

Keywords: globalization; innovations; digital technologies; post-industrial society; competitiveness of enterprises; business processes (search for similar items in EconPapers)
JEL-codes: I12 I2 O0 (search for similar items in EconPapers)
Date: 2022
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DOI: 10.18662/po/13.2/461

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