Sociocultural Practice in the Discourse of Creative Industries Development

Olha Kopiievska (), Kateryna Haidukevych (), Maryna Pashkevych (), Maryna Kozlovska () and Eugenia Korolenko ()
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Olha Kopiievska: Kyiv National University of Culture and Arts, Yevhen Konovalets Street, 36, Kyiv, 01601, Ukraine, okopievska@gmail.com, ORCID ID: 0000-0002-4537-4888
Kateryna Haidukevych: Department of Event Management and Leisure Industry Faculty of Event Management, Fashion and Show Business, Kyiv National University of Culture and Arts, Kyiv, Ukraine
Maryna Pashkevych: Department of Event Management and Leisure Industry Faculty of Event Management, Fashion and Show Business, Kyiv National University of Culture and Arts, Kyiv, Ukraine
Maryna Kozlovska: Kyiv National University of Culture and Arts, Ukraine
Eugenia Korolenko: Kyiv National University of Culture and Arts, Ukraine

Postmodern Openings, 2023, vol. 14, issue 1, 01-15

Abstract: The article examines examples of sociocultural practices in advertising and PR, music, cinema, gamification, tourism, and art. Analyzing the proposed topic, the dependence of transformation of sociocultural practices on technologization and informatization of society, on merging of different spheres of creative industries (on the example of advertising and content), and interdependence of society and the process of content creation were established. The sphere of “project activity†as a way of combining traditional and innovative foundations to improve and enrich culture, effectively draw attention to social problems, and involve new people in the creative industry was considered separately. To carry out this research the author used the following methods: comparative-historical, hermeneutic method of generalization. At the end of the article, the author concludes that in the era of globalization with different topical problems in the creative sector of the economy there is a certain way out. This sector of the economy combines economy and culture, develops small and medium-sized businesses, reduces unemployment, and monetizes human ideas and creativity. Today sociocultural practices are required to be mobile, digitalized, merging different directions within the sphere, flexible, unique content, subordinated to economic indicators, and attracting attention to a particular event or problem.

Keywords: creative industry; economics of culture; sociocultural practice; globalization; project activities (search for similar items in EconPapers)
JEL-codes: I12 I2 O0 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:14:y:2023:i:1:p:01-15

DOI: 10.18662/po/14.1/600

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