The Constructionist Theory of Speech as Visual Semiotics

Antonio Sandu ()
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Antonio Sandu: Professor PhD, Stefan cel Mare University of Suceava, Researcher I, Lumen Research Center in Social and Humanistic Sciences,

Postmodern Openings, 2014, vol. 5, issue 3, 49-66

Abstract: The article aims to develop an analysis of the construction of political propagandist speech. We will approach the advertising speech from the perspective of the visual semiotics’ particularities. We will consider the theory of consensual truth, proposing a constructionist theory of the discursive truth, highlighting a particularity of the social construction of the truth – exercising the consensus trance as an instrument of visual semiotics.

Keywords: Visual semiotics; constructionist theory of the discursive speech; consensus trance; propaganda. (search for similar items in EconPapers)
JEL-codes: A23 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:5:y:2014:i:3:p:49-66

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