'Empires' of Otherness in Tourism Advertising. A Postmodern Approach

Ana Crãciunescu ()
Additional contact information
Ana Crãciunescu: Stefan cel Mare University of Suceava, Romania

Postmodern Openings, 2016, vol. 7, issue 1, 55-65

Abstract: In this paper we envisage disscusing tourism as a postmodern manifestation that involves cultural issues projected, in the consumerist society, through media. In the larger context of post-war international relations, we shall see different perceptions of Otherness, understood in terms of exotic destinations locating minor cultures. The peculiarities of tourism also lead us to examine its cultural paradoxes, further depicted in the light of sociolinguistic perspectives of tourism. The question is to determine to what extent has Otherness became an issue of cultural, linguistic and economic reversed relations and what role does media play in shaping identities at the level of the specific promotional language of tourism.

Keywords: tourism; language of tourism; postmodernism; media; cultural studies; Otherness. (search for similar items in EconPapers)
JEL-codes: A23 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://postmodernopenings.com/wp-content/uploads/2016/06/PO_June2016_55to65.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:7:y:2016:i:1:p:55-65

Access Statistics for this article

More articles in Postmodern Openings from Editura Lumen, Department of Economics
Bibliographic data for series maintained by Antonio Sandu ().