 The Role of Mass-Media in Triggering and Developing the Media CrisisIonut Ghibanu ()
Postmodern Openings, 2018, vol. 9, issue 4, 24-30 Abstract: The world we live in is shaped by the mass media, which have turned into the most important institution of our society and a battlefield for the various state, organisational, personal, economic, military, religious or socio-political interests. This study aims at managing media information and communication in dealing with all moments related to the triggering and development of a media crisis. As can be seen, the contemporary communication context values the rapidity, exactness and precise direction of communication in such a way that managing a media crisis should be done with minimal loss and maximum gain. Based on the influence it has on the public, the mass-media may generate a media crisis without any real support in the organization. An accusation, a piece of news released by a credible source or by a credible media channel need not be true in order to be harmful to the organization, so much the more that it may be potentially credible. In the development of a media crisis, the press becomes the main assessor of the events. Keywords: mass media; crisis; organizations; image; answer (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:9:y:2018:i:4:p:24-30 DOI: 10.18662/po/42 Access Statistics for this article More articles in Postmodern Openings from Editura Lumen, Department of Economics |
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