Wettbewerbspolitischer Handlungsbedarf bei der Verknüpfung von zweiseitigen Märkten im Internet: Der Fall Google

Engelhardt Sebastian von (), Andreas Freytag () and Köllmann Volker ()
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Engelhardt Sebastian von: Friedrich-Schiller-Universität Jena, Lehrstuhl für Wirtschaftspolitik, Carl-Zeiss- Straße 3, 07743 Jena
Köllmann Volker: Lothringer Str. 4, 81667 München

Zeitschrift für Wirtschaftspolitik, 2013, vol. 62, issue 3, 311-332

Abstract: We discuss competition policy issues of vertical integration in internetbased two-sided markets against the background of the Google antitrust allegations. Network effects and economics of scale often lead to dominating companies, which are integrated over several markets. This implies efficiency gains but creates barriers to entry. Where entrants can appropriate dynamic effects accumulated by incumbents, barriers to entry are lowered but this reduces incumbents’ incentives to invest. Reducing multi homing and increasing switching costs is anti-competitive behaviour. Manipulating search results may leverage market power, but there is no theory on the ‚information power‘ of search engines. The concept of ‚search neutrality‘ is not convincing.

Keywords: bilateral markets; Internet; Google; market power; competition policy; Zweiseitige Märkte; Internet; Google; Marktmacht; Wettbewerbspolitik; bilateral markets; Internet; Google; market power; competition policy (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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Working Paper: Wettbewerbspolitischer Handlungsbedarf bei der Verknüpfung von zweiseitigen Märkten im Internet: Der Fall Google (2012)
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DOI: 10.1515/zfwp-2013-0308

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