Evaluating the Productivity of a Bank\'s Branches Using Network Data Envelopment Analysis Approach (Case Study: A Bank in Gilan Province) (in Persian)

Adel Azar, Mohammad Zareei, Abbas Moghbel and Amene Khadivar
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Adel Azar: Iran
Mohammad Zareei: Iran
Abbas Moghbel: Iran
Amene Khadivar: Iran

Journal of Monetary and Banking Research (فصلنامه پژوهش‌های پولی-بانکی), 2014, vol. 7, issue 20, 285-305

Abstract: Data Envelopment Analysis is a comprehensive approach for performance evaluation of bank branches but the traditional DEA models in the performance evaluation are based on black box approach. Since the process of services in banks has been formed from the interactive and interdependent steps, it can be seen as a continuum that the capacity of each internal sub-processes plays an important role in its overall success. By using this approach, the assessing model of efficiency, effectiveness and productivity in the banking industry is designed. We used from personnel and assets as inputs, personnel and administrative expenses as intermediate variables and deposits and revenues as outputs. Finally efficiency, effectiveness and productivity of bank branches in Gilan province by using the proposed model is measured. An interesting result of this study is that the most efficient or effective branch is not the best branch from the viewpoint of productivity, but it is both efficient and effective.

JEL-codes: C02 C61 C67 (search for similar items in EconPapers)
Date: 2014
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