The “Joy of Motherhood” as an Enabling Myth of Neoliberalism and Patriarchy

Paula Cole and Valerie Kepner

Journal of Economic Issues, 2025, vol. 59, issue 2, 372-380

Abstract: A core enabling myth of neoliberalism is the “joy of motherhood.” This myth reinforces patriarchal and cultural norms pushing women into choosing motherhood (and doing the majority of caring necessary for social reproduction). As women gain economic freedom and gender equity, they challenge this myth and are less likely to choose motherhood. This decision is receiving substantial pushback and retaliation in attempts to maintain the power structures of neoliberalism and patriarchy.

Date: 2025
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DOI: 10.1080/00213624.2025.2493526

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