8 New-product Development

The Editors

Japanese Economy, 1984, vol. 13, issue 1-2, 72-103

Abstract: New-product development is one area of strategic decision-making. This chapter and the next deal with the process of decision-making in Japanese corporations. The analysis in this chapter is based on the detailed analysis of more than fifteen cases and two mail questionnaire surveys conducted in 1980. (The method of survey is explained in Appendix 8.1.)

Date: 1984
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DOI: 10.2753/JES1097-203X13010272

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