"Social Responsiveness" as a Corporate Objective

Daisuke Okamoto

Japanese Economy, 1995, vol. 23, issue 2, 3-37

Abstract: "Social responsiveness " of a corporation includes its contribution to and participation in the community, its efforts to improve the living standards of its employees and the protection of the global environment. These are issues contemporary corporations cannot ignore, although they tend to be less emphasized in business downturns like today's. Previously, when these issues were hotly discussed in the context of philanthropy, they were treated as contributions corporations make without a return on investment, not related to any of the logic by which corporations are usually run; it is believed here that corporations should consider "social responsiveness" one of the corporate objectives like profitability and growth, an objective that provides long-term preservation and self-development.

Date: 1995
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DOI: 10.2753/JES1097-203X23023

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