Chapter 8. Overseas Assignments, 1962-73

Makoto Ohtsu and Takuhiko Matsunaga

Japanese Economy, 1999, vol. 27, issue 3, 37-55

Abstract: As we saw in Chapter 2 [The Japanese Economy 27, no. 2: 33-44], the usual evolution of the globalization of businesses consists of six stages: (1) intermittent exports, (2) commitment to continuing exports, (3) direct sales through an overseas sales office or marketing subsidiary, (4) the licensing of a foreign firm to produce locally, (5) local production and sales, and (6) total global strategy. During the period 1962-73, most Japanese firms were at either stage two or three, and only a few were at stage four.

Date: 1999
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DOI: 10.2753/JES1097-203X270337

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