Revising Students’ Decision-making Process

Sanaz Farjam and Xu Hongyi ()
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Xu Hongyi: School of Management, Wuhan University of Technology, Wuhan, P.R.China

International Journal of Management Science and Business Administration, 2015, vol. 1, issue 10, 70-78

Abstract: One of the major concerns of marketing researchers is to analyze customer’s decision-making process. Given the significance of students as customers concept in Higher Education (HE), it seems necessary to study this process. In this paper, we reviewed studies related to decision-making process of students, then, revised models that discussed this issue. We found many factors that affect this process from different points of view. This paper attempts to provide guidance for further investigation in this area.

Keywords: Decision-making process; Higher Education; International students (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:1:y:2015:i:10:p:70-78

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