Women in Marketing: Their Characteristics, Motivations, Challenges and Policy Implications

Ibok Nkanikpo Ibok and Etuk Samuel George
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Ibok Nkanikpo Ibok: Department of Marketing, University of Uyo, Uyo, Akwa Ibom State, Nigeria
Etuk Samuel George: Department of Marketing, University of Uyo, Uyo, Akwa Ibom State, Nigeria

International Journal of Management Science and Business Administration, 2015, vol. 1, issue 8, 7-13

Abstract: Women constitute an important workforce in every society all over the world and contributions of women in every profession should be revisited with empirical facts. This study examines women in marketing; their characteristics, motivations and challenges using a survey method. With a sample of 60 respondents drawn across ten banks in Akwa Ibom State, the study reveals that characteristics, motivations and challenges of women has specific implications for national economic growth and marketing profession. Realizing overall empowerment of women in marketing and in the state, we recommend some policy guidelines as a way forward for utilization of women potentials.

Keywords: Women; Marketing; Motivations; Characteristics; Challenges (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:1:y:2015:i:8:p:7-13

DOI: 10.18775/ijmsba.1849-5664-5419.2014.18.1001

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