Human Values and Reaction to CSR Announcements: A Cross-National Comparison with Emphasis on US - Global Differences

Marek Pawlak and Sathiadev Mahesh
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Marek Pawlak: The John Paul II Catholic University of Lublin
Sathiadev Mahesh: University of New Orleans

International Journal of Management Science and Business Administration, 2016, vol. 2, issue 11, 22-32

Abstract: Studies have been conducted in five countries concerning the human values of management students, and their opinions about corporate social responsibility (CSR) initiatives. While the results suggest that CSR announcements have a significant influence on the opinion about company CSR initiatives, we observe a difference between students in the U.S. and students in other countries. The highest negative response to CSR announcements was in the group of self-transcendent students in the USA, and in the group of conservative students in Europe and Asia. On the basis of these studies results, it is possible to say that there are differences in reactions to CSR announcements depending on cultural (local) circumstances and that companies should not employ direct communication concerning their CSR initiatives.

Keywords: Corporate social responsibility (CSR); CSR communication strategies; CSR announcements; Legitimacy theory (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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