Study on Optimum Peripheral Business Model in Pengerang, Johor

Mazlan Md Zahid and Zulhilmi Muhammad Nasir
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Mazlan Md Zahid: UniKL
Zulhilmi Muhammad Nasir: UniKL

International Journal of Management Science and Business Administration, 2016, vol. 2, issue 2, 29-40

Abstract: The study discloses potential numbers of business models that could be instigated by the Pengerang people who keen to venture as peripheral traders. Secondary sources of data have been used due to the limitation and obstacles in collecting primary data. This paper indicates the optimum peripheral business model that can be potentially executed.

Keywords: Peripheral business; Demand and supply; Household expenditure; Business model (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:2:y:2016:i:2:p:29-40

DOI: 10.18775/ijmsba.1849-5664-5419.2014.22.1003

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