Dynamic Capabilities and Competitive Advantage of Fast Foods Restaurants

Ofoegbu Wilson Chukwuemeka and B. C. Onuoha
Additional contact information
Ofoegbu Wilson Chukwuemeka: Department of Management Faculty of Management Sciences University of Port Harcourt, Nigeria
B. C. Onuoha: Department of Management Faculty of Management Sciences University of Port Harcourt, Nigeria

International Journal of Management Science and Business Administration, 2018, vol. 4, issue 3, 7-14

Abstract: The study focused on the relationship between dynamic capabilities and competitive advantage of fast foods restaurants in Rivers State, Nigeria. A cross-sectional survey research design was adopted, while primary data was collected via the administration of a structured questionnaire. Three hypotheses were formulated that, the dimensions of dynamic capabilities do not significantly correlate with the competitive advantage of the firms. However, the result of the analysis disproved the null hypotheses, meaning that dynamic capabilities of the firms significantly influence their levels of competitive advantage. It was recommended that managers of the firms should encourage quick response to environmental changes, by enhancing their employeesÂ’ capability to detect, monitor and respond to competition. Also, employees should be exposed to current trends, technologies and business applications in the sector to enhance their competencies which will, in turn, improve the competitive advantage of the firm.

Keywords: Dynamic capabilities; Sensing capability; Learning capability; Reconfiguration capability; Competitive advantage (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
https://researchleap.com/wp-content/uploads/2018/0 ... mpetitive.edited.pdf
https://researchleap.com/dynamic-capabilities-comp ... t-foods-restaurants/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:4:y:2018:i:3:p:7-14

DOI: 10.18775/ijmsba.1849-5664-5419.2014.43.1001

Access Statistics for this article

More articles in International Journal of Management Science and Business Administration from Inovatus Services Ltd.
Bibliographic data for series maintained by Bojan Obrenovic ().