Colour Preference for Project Team Members in the Context of Their Team Role

Katerina Bockova, Dasa Porubcanova and Monika Dohnanska
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Katerina Bockova: DTI University, Dubnica and Vahom, Slovakia
Dasa Porubcanova: DTI University, Dubnica and Vahom, Slovakia
Monika Dohnanska: DTI University, Dubnica and Vahom, Slovakia

International Journal of Management Science and Business Administration, 2019, vol. 6, issue 1, 27-36

Abstract: The presented paper discusses the colour and the possibilities of its perception as a reflection of the behavioural preference in the project team. Colour is examined as a mean of expressing the personality preference and the associated characteristics. The aim is to compare the preference of a team role defined by Belbin (2003), (2004) with colour preference in the context of teamwork in the project team, to try to find the answer to the question of whether the preference of a specific colour reflects the preference of a team role. The paper contains an analysis of the data obtained from a detailed questionnaire survey (N = 69) carried out in two successive steps, followed by a synthesis of the findings to verify the hypothesis H: The preference level of a team role differs from the preference of a particular colour.

Keywords: Interfirm collaboration cluster; Customer centricity; Product innovation and Small business performance (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:6:y:2019:i:1:p:27-36

DOI: 10.18775/ijmsba.1849-5664-5419.2014.61.1004

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