Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education

Suresh Sood and Hugh Pattinson
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Suresh Sood: University of Technology, Sydney, Australia
Hugh Pattinson: Western Sydney University, Australia

International Journal of Management Science and Business Administration, 2020, vol. 6, issue 3, 20-28

Abstract: This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics (ibid) may potentially lead towards a brighter future for tertiary marketing education, as well as fulfil the diverse needs of Asia and Oceania regarding the acquisition of digital marketing talent. The author conducted in-depth interviews with academics and practitioners in order to gain insight into the overall context of marketing practice. Upon reviewing the data, informats have, recognizing its value, highlighted the differences between digital and its counter point – traditional marketing. We assumed that tracking the online search trends can help solidify and feedback some information where past search demands for digital marketing, social media marketing e-commerce marketing and social commerce. An online service using “globotics” (Baldwin 2019) provides a promising approach towards solving the problems of both digital marketing curriculum and scarce talent linking marketing educators and students with practitioners. Importantly, with globotics marketing students as interns have an opportunity to take on tasks well beyond previous undergrad and postgrad entry- level roles of the last century.

Keywords: Digital Marketing; E-Commerce; Experiential; Globotics; Internship; Pedagogy; Social Commerce; Social Media Marketing; Transformation (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:6:y:2020:i:3:p:20-28

DOI: 10.18775/ijmsba.1849-5664-5419.2014.63.1002

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