The Influence of Social Media Applications on Youth Purchasing Decision at the University of Jordan

Basma Shamieh and Mohamad Shehada
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Basma Shamieh: The Department of Management Technology (FMT), School of Management Technology, Federal University of Technology, Owerri, Imo state NigeriaTalal Abu-Ghazaleh University College for Innovation, Jordan
Mohamad Shehada: Talal Abu-Ghazaleh University College for Innovation, Jordan

International Journal of Management Science and Business Administration, 2020, vol. 6, issue 4, 30-41

Abstract: The research aims to find out “The Influence of Social Media Applications on Youth Purchasing Decision at the University of Jordan”. The data was collected using an online questionnaire. The questionnaire was distributed to a sample of 100 students at the University of Jordan via WhatsApp and Facebook pages. The response rate consisted of 88 respondents and the valid ones were 81. Statistical analysis was performed using Statistical Package for Social Sciences (SPSS) to find out the influence of social media applications on the youth purchasing decisions. The paper finds that there is a significant influence of the popular used social media applications (Facebook, Instagram, Snapchat, Twitter, YouTube, and WhatsApp) on the youth purchasing decisions at the University of Jordan.

Keywords: Social Media Applications; Purchasing Decisions; Facebook; WhatsApp; Instagram; Snapchat; Twitter; YouTube (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:6:y:2020:i:4:p:30-41

DOI: 10.18775/ijmsba.1849-5664-5419.2014.64.1003

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