Technological Innovation as a Strategy for Competitive Advantage within the Namibian Banking Industry

Asa Romeo Asa, Dennis Tsanga, Christeline Januarie and Mekelaye Kamati
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Asa Romeo Asa: Namibia University of Science and Technology, Faculty of Management Sciences Windhoek, Namibia
Dennis Tsanga: Namibia University of Science and Technology, Faculty of Management Sciences Windhoek, Namibia
Christeline Januarie: Namibia University of Science and Technology, Faculty of Management Sciences Windhoek, Namibia
Mekelaye Kamati: Namibia University of Science and Technology, Faculty of Management Sciences Windhoek, Namibia

International Journal of Management Science and Business Administration, 2021, vol. 8, issue 1, 68-72

Abstract: The purpose of this paper is to analyse the effectiveness of technological innovation as a strategy for driving competitive advantage and increasing market share in the Namibian banking sector. A comprehensive literature review was done with the collaboration of a quantitative research approach to draw data relating to technological innovations and their impact on competitive advantage. Employees at Nedbank and FNB in Windhoek were selected as respondents representing the entire Namibian banking sector population. The findings revealed a positive correlation between technological innovations as a strategy and competitive advantage and increased market share. The current fourth industrial revolution (4IR) expects organisations, banks in particular to tailor make their strategies to technological advancements the revolutions brings with else risk losing market share to existing competitors and emerging challenger banks.

Keywords: Strategy; strategic management; competitive advantage; technological innovation (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:8:y:2021:i:1:p:68-72

DOI: 10.18775/ijmsba.1849-5664-5419.2014.81.1006

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