Enhancing Bank Service Popularity Through Digital Innovation: Strategies for Customer-Centric Technology Integration

Ruzyieva Olima Shukhratovna and Ruziyev Shukhrat Narmuradovich
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Ruzyieva Olima Shukhratovna: “Uzmilliybank” JSC Head Office “Department of Network and Service Development, Bank.”, Uzbekistan
Ruziyev Shukhrat Narmuradovich: Samarkand State University of Veterinary Medicine, Animal Husbandry and Biotechnology, Uzbekistan

International Journal of Management Science and Business Administration, 2023, vol. 9, issue 6, 7-12

Abstract: The paper explores the possible strategies to increase the use of digital tools in modern banking. The conceptual study proposes four strategies banks should focus on to be competitive and satisfy diverse customer needs. The primary focus is enhancing the customer experience through digital tools, such as online payments, credit requests, and bill payments while acknowledging the security and technical limitations with which users may have issues—the strategies banks can utilize have a customer-centric approach that includes user-friendly design and personalization. The technology focus would encompass technological advancements with security features like encryption and biometric verification and integration with broader services. Financial product innovation and effective marketing strategies are also essential for increasing the use of digital banking tools. Blockchain and AI, integrated marketing, and customer relationship management should be significant points of emphasis for the banks to serve the business and consumer markets effectively.

Keywords: Digital Banking Innovation; Customer-Centric Technology; Banking Services; Financial Product Innovation; Marketing in banking (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:9:y:2023:i:6:p:7-12

DOI: 10.18775/ijmsba.1849-5664-5419.2014.96.1001

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