Strategies for Planned Growth to International Markets. An Application to the SME Appistear

Jose Vargas-Hernandez and Osvaldo Ulises Martinez Moreno
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Osvaldo Ulises Martinez Moreno: University Center for Economic and Managerial Sciences, University of Guadalajara, Zapopan, Jalisco, Mexico

International Journal of Innovation and Economic Development, 2016, vol. 2, issue 4, 17-24

Abstract: This research aims to find the most appropriate strategy to bring the Mexican SME Appistear to an international market, focused on Latin America, so our investigation is related to the research question: what is the optimal internationalization strategy for Appistear? Using a qualitative method, based on the revised theories during this course, the best strategy for the specific case of Appistear is obtained. The results revealed that strategic alliances and franchises are considered as the best strategies of Appistear. In addition, Appistear is suggested to arrange it legal forms and manuals to adapt to its local market and create capacity for extending to international level at the same time

Keywords: Internationalization of SMEs; SMEs in Mexico; Technological applications (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijoied:v:2:y:2016:i:4:p:17-24

DOI: 10.18775/ijied.1849-7551-7020.2015.24.2002

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