Communication Strategy on Family Planning Campaign by the Field Officer for Family Planning Campaign in North Sumatera

Lusiana Andriani Lubis and Haris Wijaya
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Lusiana Andriani Lubis: Communication Science Department Social and Political Sciences Faculty, Universities Sumatera Utara, Medan, Indonesia
Haris Wijaya: Communication Science Department Social and Political Sciences Faculty, Universities Sumatera Utara, Medan, Indonesia

International Journal of Innovation and Economic Development, 2017, vol. 3, issue 4, 53-59

Abstract: Communication strategy on family planning campaign is the interpretation of knowledge, attitude and practice theory (KAP theory) that commonly used in many health campaign programs in developing countries and advanced countries in the world. This theory can also be applied to other programs such as agriculture, family planning, commercial, and society capacity building. The aims of this research are to describe and analyse communication strategy on family planning campaign by the field officer, and also to find out all factors that can be the obstacle on family planning program in Sumatera Utara province, especially in Sibolga City. The long-term goal of this research is to find out the best method that can be done by the government in order to get people's support. It can only be achieved if the program is transparent, clearly stated and on the perfect target. The population of the research are the field officer for family planning campaign (10 persons) and also the citizen of Sibolga City (10 persons plus their husband/wife). Purposive sampling technique was selecting all informants. Observation, interview and Focus Group Discussion were also being held in order to get the best result. Several results were shown: it showed (especially using injection and implant method) among productive age couples is increasing. Nias people in Sibolga City are the most fragile community where many of them are not able to perform family planning due to lack of information because of the language problem. Another problem in Sibolga City is that many of the family planning acceptors using short-term contraception methods such as pill, condom and injection rather than long-term contraception methods such as IUD, implant or vasectomy/tubectomy. BKKBN in Sibolga City still needs to improve many aspects of doing communication strategy on family planning campaign by the field officer for family planning campaign, especially in the low-income productive age couples where the birth rate number is still high.

Keywords: Family planning campaign; Communication strategy; Sibolga city (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijoied:v:3:y:2017:i:4:p:53-59

DOI: 10.18775/ijied.1849-7551-7020.2015.34.2005

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