Online Reputation of Selected Car Brands

František Pollák, Peter Dorčák, Peter Markovič and Nella Svetozarovová
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František Pollák: Faculty of Management, University of Prešov, Prešov, Slovakia
Peter Dorčák: Faculty of Business Management, University of Economics in Bratislava, Slovakia
Peter Markovič: Faculty of Business Management, University of Economics in Bratislava, Slovakia
Nella Svetozarovová: Faculty of Management, University of Prešov, Prešov, Slovakia

International Journal of Innovation and Economic Development, 2018, vol. 4, issue 4, 63-69

Abstract: The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – Top 10 car brands by market share on Slovak market. Using a careful statistical testing relationships between factors were examined in order to identify and describe facts affecting online reputation of those entities in the hyper-competitive market environment of the Internet. The findings identified by the analysis of online environment were compared to traditional success indicators as market share. The results of analysis thus providing a comprehensive view on the issue of the online reputation in the widest possible range of perspectives.

Keywords: Reputation; On-line reputation; Reputation determinant; Reputator; Internet; TOR; Automotive (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijoied:v:4:y:2018:i:4:p:63-69

DOI: 10.18775/ijied.1849-7551-7020.2015.44.2004

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