Importance of Customer Relationship Management in Customer Loyalty (Brangkal Offset of East Java, Indonesia)

Chamdan Purnama
Additional contact information
Chamdan Purnama: President School of Economics, Al-Anwar Mojokerto, Indonesia

Journal of International Business Research and Marketing, 2015, vol. 1, issue 1, 28-34

Abstract: This study examines the importance of customer relationship management to increase customer loyalty. Study uses two years’ data on 71 customer (respondents)of Brangkal Offset chosen on the basis of random sampling technique. Results of this investigation indicate that important aspects of customer relationship management those are people, process and technology both partially and simultaneously have an impact on the increase of customer loyalty.

Keywords: Customer relationship management; Customer loyalty; Indonesia (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://researchleap.com/wp-content/uploads/2015/12 ... t-Java-Indonesia.pdf (application/pdf)
http://researchleap.com/importance-of-customer-rel ... east-java-indonesia/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mgs:jibrme:v:1:y:2015:i:1:p:28-34

Access Statistics for this article

More articles in Journal of International Business Research and Marketing from Inovatus Services Ltd.
Bibliographic data for series maintained by Bojan Obrenovic ().