The Role of Purchase Tendencies Data in the Transformation of Foreign-Made Products Consumption in China

Camilo I. Koch R.
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Camilo I. Koch R.: School of Management, Wuhan University of Technology, Wuhan, P.R., 430070, China

Journal of International Business Research and Marketing, 2015, vol. 1, issue 1, 35-44

Abstract: All rights reserved.This paper introduces the concept of consumption data in the Chinese online marketplace including the examination of various purchase tendencies’ statistics discovered on product descriptions associated with relevant keywords. The distinction between consumption data and consumer trends in the Chinese online market is unrelated through acquisitions and time. Literature introduces the concepts of purchase willingness, stereotyping, and consumer ethnocentrism; interpreting them regarding consumer tendencies in later sections. Consumption has grown during the last years in China; demonstrated by the examination of purchase numbers effected by local consumers through several online platforms. Findings confirm significant consumer preferences patterns for products correspondent to the most popular categories in the online marketplace. Based on the discoveries, corporations are provided with recommendations for utilizing consumer tendencies data as a strategic instrument to improve production based on local customers’ needs, preferences, and trends.

Keywords: Country-of-Origin; Chinese Consumers; Consumption Tendencies; Product Customization (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2015
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