Stimulating Technology-Based Start-Ups: Entrepreneurship Initiatives by University

Noorlizawati Abd Rahim (), Zainai B. Mohamed and Astuty Amrin
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Noorlizawati Abd Rahim: University Teknologi Malaysia
Zainai B. Mohamed: University Teknologi Malaysia
Astuty Amrin: University Teknologi Malaysia

Journal of International Business Research and Marketing, 2016, vol. 1, issue 6, 12-16

Abstract: The emergence of opportunity is based on the intentions which are the result of people’s belief and the way of thinking. Entrepreneurial alertness is considered vital for identifying the opportunity which can have an impact on mindset for exploiting the opportunities. The objective of this study was to analyze the connection between opportunity identification and intentions formation through entrepreneurial alertness based on the theory of planned behavior. The data was collected from the 499 final year business students of nine universities from Sindh, Pakistan using cross-sectional survey. The results of this study revealed that entrepreneurial alertness has positive and significant effect on attitude, subjective norms, perceived behavioral control and entrepreneurial intentions. The findings of this study contributed to the theory of planned behavior by taking entrepreneurial alertness as a predictor of entrepreneurial intentions. The findings also have implication for increasing the supply of entrepreneurial capital into the society.

Keywords: Entrepreneurship; Entrepreneurial Education; Entrepreneurial Alertness; Entrepreneurial Intention. (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:jibrme:v:1:y:2016:i:6:p:12-16

DOI: 10.18775/jibrm.1849-8558.2015.16.3002

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