Communication transparency in ethical and traditional banking in Spain

Elisa Baraibar-Diez, Maria D. Odriozola and Jose Luis Fernandez Sanchez
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Elisa Baraibar-Diez: Lecturer of Business Administration, Business Administration Department, University of Cantabria, Spain
Maria D. Odriozola: Lecturer of Business Administration, Business Administration Department, University of Cantabria, Spain
Jose Luis Fernandez Sanchez: Lecturer of Business Administration, Business Administration Department, University of Cantabria, Spain

Journal of International Business Research and Marketing, 2017, vol. 2, issue 2, 24-32

Abstract: Transparency is a key value in the thinking of ethical banks, but do they perform different practices over traditional banking that justify or support that commitment to transparency? This study examines transparency in the communication process in two different types of banking in Spain: ethical/alternative banking and traditional banking. The identification of an explicit commitment to transparency, the analysis of disclosed information, the identification of information channels and the identification of stakeholders allow assessing transparency, which appears as a complex concept that has more to do with corporate philosophy rather than with the actions developed to achieve a greater transparency level, where the resources of the financial institution seem to prevail over the thinking of the organization. This exploratory study will contribute to the knowledge about ESG information disclosure in the banking industry, developing the identification of practices that improve transparency and will result in greater efficiency in decision-making processes.

Keywords: Transparency; Communication; Ethical banking; Traditional banking; New business models (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:jibrme:v:2:y:2017:i:2:p:24-32

DOI: 10.18775/jibrm.1849-8558.2015.22.3004

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