Place Attractiveness and Events: From Economic Impacts to Place Marketing

Christophe Alaux and Lea Boutard
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Christophe Alaux: Senior Lecturer, Director of IMPGT (Public Management and Territorial Governance Institute), Director of Chair : Regional attractiveness and new place marketing. Aix Marseille University, CERGAM, Puyricard, France.
Lea Boutard: Phd Student, (IMPGT : Public Management and Territorial Governance Institute) Aix Marseille University, CERGAM, Puyricard, France.

Journal of International Business Research and Marketing, 2017, vol. 2, issue 4, 25-29

Abstract: The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.

Keywords: Place Marketing; Place attractiveness; Image; Identity; Events (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:mgs:jibrme:v:2:y:2017:i:4:p:25-29

DOI: 10.18775/jibrm.1849-8558.2015.24.3004

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