A Study on Impact of Gender Differences on Customer Satisfaction, Case of Educational Sphere

Ahmed Mansoora
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Ahmed Mansoora: Management School, Wuhan University of Technology, P.R. China

Journal of International Business Research and Marketing, 2017, vol. 3, issue 1, 14-18

Abstract: This research studies the effects of gender difference on customer satisfaction in a service encounter, and by applying this concept it proposes a theoretical framework to investigate the relation of impact gender difference can have with customer satisfaction (i.e. students) during a service encounter (i.e. teacher to student in a classroom) in an educational context. This study also proposes hypothesis to study this relationship deeper in educational sphere.

Keywords: Customer satisfaction; Gender difference; Service encounter; Educational sector (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mgs:jibrme:v:3:y:2017:i:1:p:14-18

DOI: 10.18775/jibrm.1849-8558.2015.31.3002

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